05|10|24

ICYMI: FUEL 2024. Transform Tomorrow.

In case you missed it, we've rounded up the top takeaways from our FUEL brand planning conference that pharma marketing teams should know as they navigate and prepare for brand plans.

05|08|24

Observations & Industry Predictions from Adobe Summit

There are no shortage of detailed recaps coming out of the 2024 Adobe Summit – so rather than a play-by-play, here are some observations from the floor and a synthesis of what all that was abuzz at Adobe Summit may indicate for the work we all do. Read the POV to learn more.

05|07|24

What If You Could Supercharge Your Brand Plan?

Do you ever wonder what brand planning would be like if there was no budget, no naysayers and no restrictions? Use the power of "what if" to supercharge your brand plan. Learn more in our latest blog.

05|01|24

New Approaches to Physician Engagement

Is your brand being communicated to HCPs in an effective way? Dr. Joe Wellington, one of our medical communications experts, shares new approaches to HCP engagement to drive brand credibility, relevance and impact in this recent blog.

04|30|24

Smart Market Access: The Top 3 Market Access Mistakes and How to Fix Them

When market access strategy and stakeholder engagement is done right, market-shaping efforts and pre-commercial market readiness help to define the appropriate place for a new brand both before and at launch. Download the POV to learn three critical market access mistakes and how to fix them.

04|24|24

Scaling HCP Engagement With Modular Content for Medical Affairs

Discover the benefits and challenges of implementing a modular content strategy in medical affairs, and learn how an end-to-end omnichannel model can address and scale HCP engagement.

04|22|24

Navigating the Trust Crisis

By embracing cause marketing and empathy-driven advertising, companies can differentiate themselves in a crowded marketplace while fostering genuine connections with patients and healthcare providers. Learn more in our recent blog.

04|18|24

Adobe Summit 2024 and the Realities of AI

Adobe Summit is the tech behemoth’s annual conference, where it not only showcases its capabilities and innovations, but hosts discussions of how digital marketing is changing in the face of technological and societal evolution. The EVERSANA INTOUCH team who attended provides their insight as to what it means for our work, now and in the months to come.

04|17|24

SXSW Roundup: Takeaways from South by 2024

Missed our SXSW coverage from the 2024 conference? Check out all the valuable insights our team on the ground curated while in Austin, TX!

04|15|24

The New Authenticity: SXSW 2024 Insights, Part 2

At SXSW 2024, amidst a confluence of marketing, technology, AI, and design, one word seemed to echo through every conversation, panel, and workshop: authenticity. Download the POV to learn more.